A good course is not only accurate in terms of content—it also feels good. The way information is presented determines whether it is understood, remembered, and applied. With the right media elements—images, videos, icons, animations—dry theory becomes a motivating learning success.

In this article, you will learn how to use Lessonator to strategically incorporate visual and audiovisual elements to enhance your learning content—without overloading it.

Why media is so important in e-learning

Good visual design helps learners by:

  • Capture information faster
  • Remember content better
  • Building emotional connections
  • Understanding complex relationships

“A picture is worth a thousand words—but only if it shows the right thing.”

Videos make learning content emotionally tangible—they appeal to both the head and the heart at the same time.

– Prof. Dr. Claudia de Witt, Distance Learning University in Hagen

Use images strategically

Do:

  • Use thematically appropriate images to support the content
  • Use icons to make navigation and functions easy to understand
  • Show real-life situations (e.g., workplace, customer scenarios, soft skills)

Don’t:

  • No excessive use of unrelated stock photos
  • No purely decorative images—they are more of a distraction than a help.

Integrate videos effectively

Videos are ideal for:

  • Explanations of complex topics
  • Demonstrations (e.g., software, machines)
  • Personal messages from management
  • Practical examples

Please note:

Factor Recommendation
Length max. 2–5 minutes
Format 16:9, Full HD
Subtitles Yes – for accessibility & comprehension
Sound quality Clear & interference-free

Use interactive media

With Lessonator, you can directly incorporate the following media formats, for example:

  • Audio clips for spoken instructions or interviews
  • Drag-and-drop elements for active use
  • GIFs or microanimations to draw attention

The goal: active learning instead of passive consumption.

Use media in moderation

Less is often more. Keep in mind:

  • Does the medium support the content?
  • Is it understandable for everyone (e.g., accessible)?
  • Can the course be played smoothly on all devices?

Media should not distract, but rather support the learning process.

Conclusion

With the right media, you can make your Lessonator course not only more appealing, but also more memorable. Visualizations aid understanding, videos add emotion, and interactivity activates engagement.

Combine sensibly, plan consciously—and create learning experiences that work.